Overly Tech

Google Ads vs. SEO for Roofing Contractors: Which Lowers Your Cost-Per-Lead in 2026?

SEO for Roofing Contractors

In the high-stakes world of the roofing industry, a consistent flow of qualified leads is the oxygen that keeps your business alive. But in 2026, securing those leads has become the most expensive line item on many contractors’ P&Ls. Every roofing business owner faces the same dilemma: Do you pay for immediate visibility through advertising, […]